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But with brand revamps, she feels it only really works if it feels "authentic".
AIO lacks this infrastructure. ChatGPT doesn't provide website owners with analytics showing how often their content appears in responses. Perplexity doesn't send performance reports. Google AI Mode doesn't have a Search Console equivalent yet. This creates a visibility problem—you can't optimize what you can't measure.
Marieke Pepers says she gets her best ideas while out walking her dog