L’ORÉAL Canada is another example. When faced with global backlash on DEI and sustainability initiatives in 2024, they didn’t go quiet, they doubled down. Maya Colombani, Chief Sustainability, Human Rights and Diversity, Equity & Inclusion Officer L’ORÉAL Canada, describes how they “committed even more publicly” and signed the Canadian government’s carbon neutral challenge, even inviting the Minister of Environment to witness their efforts. “When it’s tough, it’s when you stand up,” Colombani explains, “because for us, sustainability . . . is our value.”
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